INSURICA names Erick Johnson vice president of sales for P&C

INSURICA has hired Erick Johnson as vice president of sales, P&C, adding a veteran sales leader as the brokerage pursues a $450 million growth goal. Johnson will focus first on meeting teams across the company and helping strengthen its sales culture and producer pipeline.

Why it matters: - INSURICA is adding a senior sales leader as the brokerage pushes toward a $450 million growth goal. - Erick Johnson's role is aimed at strengthening sales culture and developing the next generation of producers and leaders. - The hire adds leadership experience in production, sales management and agency operations to a large independent insurance brokerage.

What happened: - INSURICA announced that Erick Johnson has joined the company as vice president of sales, P&C. - Johnson is based in Oklahoma City. - Johnson will spend the coming weeks meeting with teams across INSURICA to learn more about the organization.

The details: - Johnson brings more than 25 years of experience in production, sales leadership and agency management. - Johnson has a track record of developing high-performing producers. - Several of those producers reached $1 million in production within a short time. - Johnson said high-performing sales teams are built by investing in people first. - Johnson said performance matters, but people always come first. - INSURICA places more than $2 billion in annual premiums for clients. - INSURICA ranks among the 40 largest insurance brokers in the U.S. - INSURICA is the 25th largest privately held independent agency in the country. - INSURICA employs more than 1,000 colleagues in 35+ offices across Oklahoma, Arizona, Arkansas, California, Colorado, Florida, Georgia, Kansas, Missouri, North Carolina and Texas. - INSURICA says it continues to look for partners who bring additional value and expertise to the enterprise and clients. - INSURICA says its focus on quality and experienced partners, plus the resources of Assurex Global, positions the brokerage as one of the preeminent firms in the country. - INSURICA says its customer pledge is to "Specialize in You."

Between the lines: - The hire suggests INSURICA is investing in sales leadership at a time when brokerages are competing for growth and producer talent. - Johnson's emphasis on people-first leadership aligns with the company's stated goal of building future sales leaders, not just increasing short-term production.

What's next: - Johnson is expected to begin by meeting with INSURICA teams across the company. - His longer-term impact will likely be measured by sales culture, producer development and support for the company's growth targets. - INSURICA will likely use the hire to reinforce its position as a national independent brokerage with a broad regional footprint.